Janet Johnson | The Art of Marketing

As I mentioned last week, there is a growing corporate interest in owning the right domain names as more marketing money moves online.  I guess it’s the hitting mainstream media in typical hyped up fashion.  (Witness this article on the fact that hell.com failed to sell for the hoped-for $1M bid on CNNMoney).

It is my fervent belief that even small companies should protect their brands (and extend their reach) by ensuring they buy domain names that could help them or hurt them, either way.

Not that anyone would really want to be master of the hell.com domain.

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We’re staying with our friends Sam and George in Seattle this weekend.  One of George’s favorite poets is Philip Larkin.  We just finished a wonderful meal of duck confit, farrow salad and brussel sprouts, George read this poem by Larkin, a favorite of his and my sweet’s:

This Be The Verse

They f&^% you up, your mum and dad,
They may not mean to, but they do,
They fill you with the faults they had
And add some extra, just for you.

But they were f&^%ed up in their turn
By fools in old-style hats and coats,
Who half the time were soppy-stern
And half at one another’s throats.

Man hands on misery to man.
It deepens like a coastal shelf.
Get out as early as you can,
And don’t have any kids yourself.

My love just saw this post, and said, “They’re going to see this at 7:00 on a Saturday night, and know you’re drunk…”

And (I mentioned this in my first post I’d have more fun over here) you’d not be right (I’m not drunk), but you’d have a better glimpse into the beauty of my life.  My friends and family are those whom I’ve chosen… and it’s a beautiful, beautiful thing.  (I love my mum and dad, by the way, and I love my Seattle family, too.)

Enjoy your extra hour this weekend.

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POP! PR Jots: Unclear on the Concept; Lessons from Blog Business Summit - by Jeremy Pepper

Jeremy Pepper is one PR guy here at the Blog Business Summit, and he’s posting a bunch about the conference from his (more enlightened) PR perspective.  I hope the PR folks who can’t be in the audience here today will tune in to Jeremy.  He gets the blogosphere. 

And so do the folks producing the conference, Teresa posted a bunch of criticisms (and linked to them) on the Summit blog.  That’s transparency.

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Ze Frank has about 30,000 people a day watching his show.  I’ve seen it, it’s excellent.  For fresh, funny, but relevant content, go check him out.  One thing to note:  he puts his video out on a site called Revver where they authenticate the validity of the videos (vs. YouTube) before they’ll serve it up.

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BBS 2006: Engaging with Bloggers: Working the Blogosphere

Thanks to ~C4Chaos for the post and photo - I’m fortunate to be with Halley Suitt and Buzz Bruggeman onstage talking about how to deal with bloggers in this panel.  And since I was on stage, I wasn’t able to blog the session.  So check it out… And my friend Diane Ensey posted about the session here, with another post and photo.  Cheers, and thank you…

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