Personal And Professional Mix in the Blogosphere
It’s the first afternoon session at the Blog Business Summit where we have Robert Scoble, Maryam Scoble, Chris Pirillo and Ponzi Indharasophang, and Jory Des Jardins talking about how to mix the personal and professional in a blog.
Robert said Microsoft had a culture that allowed him to express personal opinions and thoughts - which he started doing because some of his readers asked him to. He said many people who’ve been fired from a company for blogging didn’t know they were doing something wrong. He thinks people need to know what the risks are about corporate blogging before they make a post that could be risky. He knew he could be taking risks with his career when he made certain posts, and he knew what he expected the outcomes to be…
Chris and Robert have known each other for years (Robert and Maryam are going to be best man and matron of honor at Chris and Ponzi’s upcoming wedding)… talk about mixing the professional and personal!
Fun, Chris is talking about Intel’s blogs - a link can be found on their home page. But he’s bashing on them a little about having so few bloggers with so few posts. (Full disclosure, I’m doing some work for Intel’s software group on blogging)…
He’s saying that Intel should pull in people who really care about what they’re writing about (mentioning people who are blogging outside of Intel, and are Intel employees) because they have the passion, the street cred, and the chops that any corporation should be nurturing as bloggers.
Robert just said - if you want traffic, do porn…
Channel 9 - on the day it was launched, there were PR people at Microsoft’s corporate PR who tried to shut it down. And now when he goes into Google and Microsoft to videotape someone, there’s a PR person right beside him, worried about the company image. Which made Chris start pounding the table about reading the Cluetrain Manifesto (which is available free online here).
[…] Janet Lee Johnson has a blog post about the session. I’m guessing this is the part where I got mentioned: “[Chris is] saying that Intel should pull in people who really care about what they’re writing about (mentioning people who are blogging outside of Intel, and are Intel employees) because they have the passion, the street cred, and the chops that any corporation should be nurturing as bloggers.” […]