Policy? Nope. Guidelines.
Steve Broback (from the Blog Business Summit) is talking about a blog post being like an email going out into a very public world. And Nicki points out that it’s like that, but it’s something that enyone can respond to. So you have to be aware of the public nature.
Don’t be tempted to control your employees’ blogs. Really, it’s better to focus on awareness, and do your best to keep your bloggers out of trouble. (Source: Nicki)
The core of the issue is cultural. And the key is cultural. There must be buy-in at the top of the company that it’s ok to blog. (Source: Ben)
Blogging allows greater expression of employees’ personalities. And it (at least in Microsoft) exploded as a phenomenon. So the Blog Smart guideline works well for them. (Source: Betsy)
Apple, Steve said, (and this is so ironic to me) is so closed with regard to blogging, does IBM want to comment on that? (Ben demurred.)
Look at the relationship between your brand and your employees, your brand and your customers, etc. And if you’re trying to convince a corporation who’s afraid of blogging (wake up, Apple!) then minimize the risks, and emphasize the rewards.
Betsy - the main reason you want to blog is for your customers. Want a scalable solution to listen to your customers, get ideas from your customers, and gain greater input, connections and loyalty; then you should do it.
But if you don’t have a management team that will listen to the feedback, then consider that carefully before you begin blogging.
[…] An example is the Policy? Nope. Guidelines post from Janet Lee Johnson. This is a subject I’ve lately been taking a keen interest in, because I see the risks of blogging as a subject that has been too easily glossed over by me and other blogging enthusiasts. […]