Archive for November, 2006
There’s a great article today in MediaPost’s Search Insider by David Berkowitz. He was at the recent Search Insider conference and shared his thoughts from the Social Media presentation. Check out the article, it’s worth the time it takes (free admission) to sign up for MediaPost. Here’s the best clip, in my opinion:
“4) Social media is forever. This is one of the scariest concepts in general for how search will change our lives, and it’s especially prevalent for social media. It’s impossible to predict what the Internet will look like in fifty years, but I’ll make two bets: like TV, many of the basic tenets of the medium will still hold true decades from now (including, for the Internet, the ease of self-publishing, pervasive hyperlinks, and convenient access to porn), and secondly, it will have a very long memory. It’s quite possible that in 2056, analysts of General Electric will be able to see what people were saying about it in our era, and my grandkids will find cached pages of contents of my MySpace profile (only to discover their PopPop was a far bigger dork than they ever imagined). More and more, search engine optimization will require social media optimization, a term coined by Rohit Bhargava.”
I’ve blogged before about the fact that social media is here to stay. (Just like rap.)
And that the dark matter of content on the web will never go away. Glad to hear others are saying the same thing.
One of the cool things about the blogosphere is that you can get immediate feedback about a campaign without having to go through a long, drawn-out process of focus groups, etc. to get a promotion to market quickly.
So I’d like to leverage this little blog to get feedback from people about this video (click on the polaroid that says Play Episode 1). It’s intended for a developer audience, to engage them into learning more about learning how to program using multithreading (writing code for multi-processors) techniques.
I know my audience is not the intended audience, rather, we’re likely to be marketers. So put on your marketing cap and have at it: what do you think?
- Too long?
- Too short?
- I’d pass it along…
- I’d pass right by…
- I’ll pass, thank you…
Thanks for the comments - I will make good use of them, I promise.
Not blogging on my own blog, that’s for sure. I’m working with four companies right now, and having a blast. One of my proudest recent achievements is working with Intel’s Software Network group, and helping them engage more personally in the blogosphere.
My favorite exchange so far is here, with Clay.
Slog through the long post… especially if you’re a developer. (Right, like I have a huge developer readership!) He’s a good writer, but it is a bit of a tome (we’ll work on that, I promise…) and his comments are the best.
PSSST! If you want to know what there is to know in the world of PR and social media, subscribe to Michael’s blog.
Now I feel better, as if I’ve done something right in the world… Blog education as therapy.
According to Paul Kedrosky, here’s what Google’s now up to, in his November 9 post onÂ “The Further IM-ification of Email,” whereby you’re now notified (even in the middle of replying to an email) when a new message in the thread comes in.Â That way you’re never a moment behind.Â
If only I’d read his post before I hit my “publish” button on my last post.