Parallel, Multithreading Universes
I’m doing some work for my friends at Saltmine, an interactive agency in Seattle and Portland; for the Intel® Software Network group. We were challenged in late October to create a campaign that would attract software developers to engage with Intel’s Software experts to learn more about multithreading.
(Lest anyone think Intel having a software group is an oxymoron, consider this: with Intel’s new multi-core chips in production, the importance of being able to program software to take advantage of these chips is increasing.)
Now I’m no technology whiz, that’s for sure. And some of this deeper tech stuff really makes my head swim.
But I know the creative process. And I’m discovering some fascinating parallels between the new creative world and the new software development world.
Just as developers need to learn new languages and systems; marketers and agencies are facing a new world of creating collaborative marketing experiences - kind of a multithreading series of messages and interactions - as we communicate with our prospects.
It’s wonderful to me that technology is what is uniting these two very different, but very similar creative processes. The ends, in this case, are making the means.
