Another Taratootism
“Well, if the crowd *making* the video is any indication of our target
audience (early 30-ish entertainment-addicted urban white males) … the
good news is that a number of shots are laugh-out-loud funny. The
tumbleweed in particular tickled the team.”
The creative process - shooting video, going through post production, even naming a promotion and pulling everything all together - can be a most exhilirating time in a marketer’s work. Being able to share it with your team across the country as it unfolds is a most amazing experience. To quote another, way smarter marketer:
wireless access + digital cameras + accessible applications = priceless
