There’s a great article today in MediaPost’s Search Insider by David Berkowitz. He was at the recent Search Insider conference and shared his thoughts from the Social Media presentation. Check out the article, it’s worth the time it takes (free admission) to sign up for MediaPost. Here’s the best clip, in my opinion:
“4) Social media is forever. This is one of the scariest concepts in general for how search will change our lives, and it’s especially prevalent for social media. It’s impossible to predict what the Internet will look like in fifty years, but I’ll make two bets: like TV, many of the basic tenets of the medium will still hold true decades from now (including, for the Internet, the ease of self-publishing, pervasive hyperlinks, and convenient access to porn), and secondly, it will have a very long memory. It’s quite possible that in 2056, analysts of General Electric will be able to see what people were saying about it in our era, and my grandkids will find cached pages of contents of my MySpace profile (only to discover their PopPop was a far bigger dork than they ever imagined). More and more, search engine optimization will require social media optimization, a term coined by Rohit Bhargava.”
I’ve blogged before about the fact that social media is here to stay. (Just like rap.)
And that the dark matter of content on the web will never go away. Glad to hear others are saying the same thing.