Ad Age Search Whitepaper
Advertising Age published a fact-filled Search Marketing whitepaper last week. It is outstanding. I’m into search marketing these days in a big way, especially in my work for SnapNames (we’re seeing the results of some early keyword purchases here that are pretty interesting)… and have uncovered some excellent new angles on search that are yet to be tapped by the masses.
The whole SEM (Search Engine Marketing) arena is crazy and can be confusing, especially to those businesses who don’t have the money to invest in a search engine marketing strategy, implemented by someone else.
If you want to start understanding search, a great first step will be to download the Ad Age whitepaper.
I plan to spend the month of January focused on search, and improving a company’s ‘find-ability’ online. So a great second step will be to watch this space for more.
Janet,
Thanks for pointing to this. It’s a very valuable resource.
My pleasure. I’ll have more to share over the course of the month. Cheers!