Wisdom of Marketing Shared
I just got a copy of Marketing Sherpa’s new “Wisdom” PDF, which has six pages of Search Engine Marketing tips (p.26-32), written by marketers in all sizes of companies. Many of them are excellent, including simple tips and tricks to increase the performance of your SEM efforts.
Simple things like switching your landing pages for PPC ads to product pages (get them right to the information they’re looking for) and exposing pricing in ads (get them information up front) have significantly increased results for two wise marketers.
Grab the report. There are also sections on email, social networking, general marketing and b2b marketing as well.
