Janet Lee Johnson | The Art of Marketing

I found a new search engine marketing web site, called SEM Basics. It’s a great site that will take you through a ton of tutorials in order to teach yourself more about SEM. One of my favorite (and mysterious) SEM subjects is how to select the right keywords to both:

• Optimize your web site so the search engine spiders will find you, and
• Figure out which search phrases to purchase in a smart PPC program

So on the SEM Basics site, they give you a whole bunch of “Best Keyword Selection Tools,” which is especially helpful.

Granted: tools laid out nicely in one place is fantastic; but the value is in the wrapper materials, so take some time to put yourself through the tutorials.

Even if you have an SEM agency with whom you’re working, you owe it to yourself and your organization to be extremely smart about how you increase your ‘find-ability’ online.

Imagine being able to talk the technical talk with your agencies! You’ll get more out of them, guaranteed.