SEMpdx: 2007 the Year of the Widget
Rand Fishkin on Widgets (define - speaking of Wikipedia)
Widgets are content that you create that other people can use to link back to your site. Go to widgetbox or sexywidget for more information on widgets.
One of the great things about widgets are that they can be used to get your brand in front of people all the time, if they’re really useful. I have got to get out there and look for something useful to download.
Here’s one - use a Google widget (download it here) to let users search your own site, without searching the whole web. I like that. Now I just have to figure out how to get it onto my site.
Help, Mr. Wizard!
