SEMpdx: Personalization
Rand Fishkin from SEOmoz is speaking about personalization (SERPs - a new acronym for me…. Google has changed their algorithm and sites that users “use” and “enjoy” will garner more traffic.
Wikipedia does extremely well in SERPs. They have extremely good titles, headers, URLs, etc. They have beautiful internal link structure - linking back internally to references on their own site.
Linking to Wikipedia is en vogue - linking there (I do it myself) for definitions. People are very familiar with the brand and format - there are no ads, etc. People are accustomed to the look (just as they are accustomed to Amazon - and the home page rarely changes significantly).
Search Engines love the “big domain” with lots of links.
