Enterprise 2.0? No! ?? ‘Fraid So…
Interesting post today from Steve Rubel over at Micropersuasion - it seems McKinsey has released some research about the enterprise CxO’s fear of adopting new Web 2.0 / “Enterprise 2.0” technology in organizations.
McKinsey study author Jacques Bughin was surprised at the reaction to collaborative tools that my baby boomer counterparts - at the ALI Conference last week some of my sharp conference participants called them “aging white men” - feared most:
“The reason why blogs and wikis, in particular, aren’t well used is that companies are still afraid,” he posits. “How do you basically regulate how to contribute?” - Source: BusinessWeek
Forget about regulating how to contribute… 65% are missing the boat for funding initiatives like Enterprise RSS - which is one of the most compelling resources for knowledge workers available.
Steve made a wise observation:
“The marketing environment has changed, without a doubt. However, it has not done so enough to force everyone yet to adapt how they communicate. Over time they will. It just is going to take longer than we would all like.”
Tap… tap… tap… sigh.
Wake up! And if you’re afraid, start simply - improve your enterprise’s ability to find, gather and process information.
A workforce armed with knowledge will need much less regulation and oversight.
