WOM Heavily Influences Purchases
Word of Mouth (WOM) is the #1 influence for purchases by men in the US between 18-34 years old.
BIGResearch recently announced the top three
Top Three Media Influences for Electronics: Men, Ages 18-34:
- Word of Mouth (WOM)
- Internet Advertising
- Television/Broadcast
If your prospects are men in the 18-34 year old range, do you have a marketing communications plan to capture their attention?
