The Ultimate Enterprise 2.0 Mashup
This week at Enterprise 2.0 in Boston, the “who’s who†of digerati and web 2.0 companies like Attensa, Jive Software and Foldera are gathering to discuss how their tools and cultures “mesh to increase innovation, productivity and agility†in the enterprise.
Consider the following questions: Are IT managers and their business partners ready to collaborate to support their users? Are Enterprise 2.0 tool vendors ready to collaborate to support the enterprise?
If so, how well?
Even the simplest mashup notions demand structure, methodology and collaboration – and (most often) structure that cannot be cobbled together after the fact.
I know “standards” is a very Web 1.0 (therefore scary) word. Have you noticed I haven’t used that word in the above assertions?
So, what makes a great Enterprise 2.0 suite?
Structure, methodology and openness to collaborations - built from the ground up - are what will define success in this new Enterprise 2.0 tools marketplace.
And, I believe IT managers will (and should) demand that of their suppliers. Rightfully so, as their users are at the mercy of their decisions.
Take enterprise RSS, for example. Today, Attensa’s enterprise RSS platform serves news and information to the right people at the right place at the right time.
- Device independence is built in.
- Smart synchronization is built in.
- Common user interface is built in.
- And a bunch of other things - like posting news to blogs and wikis from your reader, like sending an email - are built in.
But the world is more than black text, blue links on a white background. In the enterprise, we should be sharing more than today’s news or interesting links. We should be able to share PowerPoint presentations, Excel files, PDFs of competitive products, even (gasp!) video feeds with our teammates.
The ultimate Enterprise 2.0 mashup may just be born this week. Not in the conference, but in the exhibit hall. I look forward to reporting on it here.
