Janet Johnson | The Art of Marketing

Thanks to Jeremy at Social Computing Magazine, the Enterprise 2.0 Uncoalition got a boost this morning.

On the Enterprise 2.0 Conference show floor, Scott from Attensa is blogging about a New Summer of Love. He states:

“Beneath the promise of Enterprise 2.0 apps things are missing.

Some of the obvious missing pieces are:

• The ability to securely and seamlessly move attachments from publishing platforms through feeds to desktop, web and mobile feed readers
• Consistent tagging across collaborative publishing and feed serving and reading platforms to make folksonomies and searching viable across tools
• Dealing with identity and security across apps - to many passwords…so little time.
• The ability to easily create custom feeds from blog and wiki apps that get the right information to the right people with no information overload or underload.”

From my perspective there are four key points to remember when creating applications for Enterprise 2.0 adoption:

• Environment: managed, secure solutions built for network environments
• Attention: accessibility and priority from wherever, whenever
• Productivity: ease-of-use, from synching to sharing
• Integration: with existing Enterprise applications

As we join the Enterprise 2.0 love fest - whether you join the Enterprise 2.0 Uncoalition or not (who wouldn’t want to?) - adoption and success will be measured in people’s use of- and satisfaction with- the results.

That’s a future to love.

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