WOM and Your Online Reputation
Stefan Pollard wrote an interesting article in today’s ClickZ newsletter called “How WOM Affects Sender Reputation.” In it, he advised email marketers to consistently poll the web for mentions of their company name, product names, etc.
That’s great advice to email marketers from an email marketer.
However, he missed one important point: you can use RSS tools to automate that reputation management process, and have any mention of your company name, product name, your name, etc. delivered right to you.
My feedback to Stefan:
“You’re absolutely right about talkers, and it’s interesting that many people are just being clued in to online reputation management.
As a hint for your users, checking online reputations can largely be automated using an RSS system (like that from Attensa) that constantly polls the internet for mentions of your company, product names, etc.
RSS readers are free, and for PR professionals (and Marcom folks) an alert sent to your Blackberry with good or bad news can be the difference between reputation management and reputation erosion.”
Will he rely only on his email to pick up the comment? When will he know I’ve blogged about it, too?
To me, that’s the trouble with email, and the beauty of RSS.
Hi Janet,
I’m glad you found the article interesting, and you make some valid points. I was attempting to keep the conversation strictly related to email as how word of mouth affects your reputation and delivery. Certainly there are many more ways to monitor what people say and think about you. Thanks for reading,
Stefan
Hey, Stefan, thank you. You obviously practice what you preach. I appreciate the article, and your outreach - I shall continue to read and enjoy your work. Keep it up.