It has been fun work, reconnecting with good folks; meeting new folks, and talking about enterprise RSS. One particularly smart guy, Mitch Wagner, who blogs the “Apple Unvarnished” column for CMP’s InformationWeek.com, challenged me.
(To paraphrase him:)
Janet, RSS readers are a dime a dozen. In 100 words or less, what’s so special about Attensa’s?
Oh, and I do love a challenge. To boil a pretty meaty subject / comparison down to something that will compel a smart guy to want to write more… So I bit:
Attensaâ€™s enterprise RSS readers are designed specifically for business use:
- Users can share business information quickly and easily, with one-click republishing to blogs/shared sites.
- Attensa ties desktop, web and mobile reader clients together so articles read, filed and deleted are treated consistently across all clients, in a secure manner.
I get the benefits of securely sharing feeds / snippets of feeds quickly and easily with teammates - within or outside the firewall - no matter the device. My company benefits from understanding what captures my attention, and can learn from and retain it.
Of course, I had to add (outside the 100 word limit, I hope):
I think the capture and retention of knowledge workers’ attention is critical. That IP walks out the door every day. The Attensa enterprise RSS platform provides a way to grab it and keep it.
We’ll see whether it’s enough to get Mitch’s attention. I’m pretty sure he’s got plenty of people vying for it. But in the meantime, I’m grateful for the pitch back, Mitch.