Janet Johnson | The Art of Marketing

I have been inviting bloggers to pay attention to an announcement from one of my clients, Attensa, as they bring out a new Mac RSS reader and other enhancements to their enterprise RSS platform.

It has been fun work, reconnecting with good folks; meeting new folks, and talking about enterprise RSS. One particularly smart guy, Mitch Wagner, who blogs the “Apple Unvarnished” column for CMP’s InformationWeek.com, challenged me.

(To paraphrase him:)

Janet, RSS readers are a dime a dozen. In 100 words or less, what’s so special about Attensa’s?

Oh, and I do love a challenge. To boil a pretty meaty subject / comparison down to something that will compel a smart guy to want to write more… So I bit:

95 words:

Attensa’s enterprise RSS readers are designed specifically for business use:

• Users can share business information quickly and easily, with one-click republishing to blogs/shared sites.
• Attensa ties desktop, web and mobile reader clients together so articles read, filed and deleted are treated consistently across all clients, in a secure manner.

I get the benefits of securely sharing feeds / snippets of feeds quickly and easily with teammates - within or outside the firewall - no matter the device. My company benefits from understanding what captures my attention, and can learn from and retain it.

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Of course, I had to add (outside the 100 word limit, I hope):

I think the capture and retention of knowledge workers’ attention is critical. That IP walks out the door every day. The Attensa enterprise RSS platform provides a way to grab it and keep it.

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We’ll see whether it’s enough to get Mitch’s attention. I’m pretty sure he’s got plenty of people vying for it. But in the meantime, I’m grateful for the pitch back, Mitch.

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