Social Media Ignorance = Media Malpractice

Lee Aase, a friend and blogger in MN, calls social media ignorance among PR professionals “bordering on malpractice” in an entertaining and educational post called: 12-Step Social Media Program for PR Pros.

Lee’s always busy on the speaker tours (which is where I met him), as he’s done a ton with social media and blogging for the Mayo Clinic.

I am always interested in seeing healthcare institutions and practitioners embrace new communication tools, and Lee has been carrying a torchlight and providing useful tips that I hope others will follow.

2 Comments so far
  1. Lee Aase on September 29th, 2007

    Thanks for the nice words, Janet. And what a GREAT headline on your post. You’ve helped me a bunch in getting up to speed over the last year since we met in San Francisco, and I really enjoyed and profited from the workshop you presented there. It’s nice to be able to help others as people like you have helped me.

    I subscribe to your feed, and am a little chagrined it took me this long to respond to your post. I guess that’s why we need the 12-step group, to keep getting better at this.

  2. Janet Johnson on September 30th, 2007

    We’re not perfect at it all yet, but we’re taking it one day at a time. That’s exactly what we need to get better, huh? Brilliant concept, Lee, thank you.


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