Are We Killing the “Conversation?”
I really enjoy Pete Blackshaw’s articles for CMO that I get via the ClickZ network. This morning he wrote of being at Advertising Week and getting an odd email from a panelist onstage who wrote, “Someone needs to put the word ‘conversation’ on hiatus — at least for a bit.”
Pete’s article wondered if marketers ar killing ‘conversation’ through overuse, or (worse) thinking we’re having conversations with consumers when we’re not:
“It’s like someone made a billion copies of the first page of the “Cluetrain Manifesto” and paper-bombed Madison Avenue, or wherever the marketing community lurks these days.”
There are two fascinating things I found worth noting in the article -
- The comments on his post are from a smattering of the who’s who of the ad industry - so they’re enlightening (both good and bad)
- Pete’s challenged his Facebook Consumer-Generated Media group to discuss subject.
And that was my tipping point to finally join Facebook. Apparently that’s where the marketing community is lurking these days…
