Alert: Powerful Business People Read Blogs!
Shocking news from the research community today: Blogs aren’t just for marketing or technology geeks any more.
Recent research from Ipsos surprised researchers, as noted in today’s MediaPost (free subscription may be required):
America’s business elite - executives with C-level titles or the senior-most managers just below them - are voracious users of new media such as online blogs and podcasts, and their overall usage of online media is growing faster than the general public.
“We were absolutely surprised that these people, who are middle-aged males for the most part, are very active in these new media,” says White, of the elite group representing just 0.26% of the U.S. adult population, but earning an aggregate $246 billion and having a combined net worth in excess of $1 trillion.
Nearly a third (31%) of this C-level crowd reported reading an online blog at least once a month, while 5% said they have personally contributed to a blog, statistics that surprised even the Ipsos research team.
In another shocking - but certainly unrelated (or is it?) - research discovery by Monroe Mendelsohn Research, we now know America’s wealthiest households’ magazine secret:
People is #1…
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Interesting article. This will give a completely new perspective to blogging. Btw, I like your blog and I’ll be comming back in the future. Keep up the good work.
Thanks so much. And thanks even more for your articles on how to add RSS buttons to your blogspot AND Wordpress blogs!
Check it out here: Blogging Straight Forward