YouTube Tips
I tell most new clients (especially my B2C and technology clients) that they need a YouTube strategy to stay relevant in search. This afternoon I got a nice MediaPost article by Eric Gruber: Marketing on YouTube: How to Promote Your YouTube Videos With Article Marketing (subscription may be required).
Some highlights that go beyond simply marketing with YouTube:
“Step 1: Create an article that grabs readers’ interest. Once you have uploaded your videos to YouTube, you must heavily promote your videos if you want to sell more books, products and services online. One of the most effective ways to broadcast your message is by writing articles related to your videos and submitting them to the top article directories, Web sites and ezines that accept articles.
Step 2: Turn readers into prospects with a strong call for action and an offer they can’t refuse. At the end of your article, you can promote yourself and attract visitors to your YouTube video page with a bio box. This is where most article marketers make the fatal mistake of failing to encapsulate the essence of what makes you and your offering unique. For example, they may write something like:
Blah Blah, is a keynote speaker, seminar leader and author. She has spoken in 26 countries on four continents. She is president of Yada Dada, Las Vegas. Check out her YouTube video at___________
Technically there is nothing wrong — except it is BORING…
JJ: okay, I have to change my “About” page…
Step 3: Submit your articles to the top article directories to build links and improve your search engine optimization. Just like your Web site, to increase your YouTube Video page’s search ranking on Google, you must increase the number of inbound links to the page. The higher you climb in search results the more unique visitors you will get.
Step 4: Submit your articles to the top, targeted Web sites and ezines that accept article submissions in your niche. For best results and to climb higher in search engine rankings you can’t just have any link. You must have links on high-trafficked Web sites with high Google Page Rankings and high Alexa Traffic Rankings. Plus, by placing your articles on highly-competitive, targeted Web sites like About.com, instead of just second-tier article directories that will publish anyone’s articles, you will win trust in the hearts and minds of your targeted audience before they even see your YouTube video….”
Here’s a hint: do the same things with your web site or blog, or white papers, and you’ll see rich benefits right away.
