WOMMA Code of Ethics
Once in awhile, it’s good to go back to basics. I have been preaching the value of the blogosphere to business for years now, and there are some fundamental assumptions that I take for granted.
A basic premise worth repeating is case in point. I always follow the Word of Mouth Marketing Association’s WOMMA Code of Ethics:
The essence of the WOMMA Ethics Code comes down to the Honesty ROI:
- Honesty of Relationship: You say who you’re speaking for
- Honesty of Opinion: You say what you believe
- Honesty of Identity: You never obscure your identity
Since I first wrote my first white paper on blogging for business, I have always urged honesty, transparency and authenticity for anyone engaging in the blogosphere.
It has saved my bacon time and again - especially in the early days of blogging for Marqui. We were responsible for a huge ethical debate in the blogosphere, and came away relatively unscathed, thanks to our honesty and transparency…
