Blogs Speed News to Market: Journalists
Via Center for Media Research:
“According to a survey of US journalists by Brodeur, a unit of Omnicom Group, blogs are not only having an impact on the speed and availability of news but also influencing the tone and editorial direction of reporting. The biggest impact of blogs, says the study, is in the speed and availability of news, while 61.8% of the respondents said that blogs were having a significant impact on the “tone” of news reporting, and 51.1% said they influenced “editorial direction.
The majority of journalists said blogs were having a significant impact on news reporting in all areas tested, except news quality. The biggest impact has been in speed and availability of news, and secondarily to tone and editorial direction.”
I am not surprised to see this study’s results. All research points to people going online to check information first. Journalists are no different. Speed to information is one of the reasons we’ve given up printed papers in our home - saving paper is the other.
Last night’s news was last night’s news.
