CMS driven by Web 2.0
It seems I’m on a bit of a tear about CMS this morning - content management systems. I feel as if I have a right to preach from the soapbox I’m stand on, having led marketing efforts for two software companies with CMS products - one that blazed trails in the Web 2.0 space before we knew what that meant…
Anyway, over on Information Week’s Content Management blog, George Dearing has an interesting post describing how Web 2.0 technologies like blogs, RSS and Social Networks are impacting CMS systems. Some excerpts to ponder:
Blogs: “If you’re a CMS vendor and you don’t have a blogging strategy, I’d suggest you find a new product manager or head of strategic alliances…. blogs have spoiled us in a good way. Users now demand complete control and administrative flexibility over the content they use throughout their business.“
(JJ: my blog is my web site - and many businesses are beginning to use blogging software to drive their web sites with great success!)
RSS: “ Another one of the underpinnings of Web 2.0, RSS, also is having significant impact on content management. For some, just grappling with the fact that users now have the ability to essentially opt-in or out of their Web 
(JJ: As I’ve noted before, and commented on his post: with RSS, words need to represent your brand more tightly and with more impact than ever before. When uncoupled from intensive graphics (in some RSS readers like Google’s) the words themselves must be compelling enough to want to read more. With managed RSS systems like Attensa’s, you can get YouTube videos, full HTML graphics and other rich content delivered within your feeds, if you want them. But as marketers, just assume your words still must compel action, and you’ll have a leg up on your competition.)
Social Networking Software: “More and more, our personal information stored in our Web community is being mashed up with our corporate data;, giving our colleagues a sense of our true identity. Again, if you’re in the content management space and aren’t acutely aware of the SoNet effect, you’ve been warned.”
(JJ: What I’d like to see is a super CMS system that could help me manage all of my SoNet content, all from one dashboard, all at once…)
George’s bottom line summed it up perfectly for me:
“Maybe what’s most notable is how Web 2.0 has raised the bar for a few of the things we should all demand more often — ease of use and flexibility.”
<full disclosure: Attensa is a client of mine, and I’m quite proud of their products.>
[...] David Nagel wrote an interesting post today onHere’s a quick excerpt [...]