Chapter 4: Top 10 Marketing Tools I Use
Last November I switched from PC to Mac - because of my iPhone. At the time, my PC was acting up, and I had been futzing with trying to connect my Blackberry to my Outlook (without IT help) calendar for months. I love my Mac, and the seamless integration with my iPhone. But now that iPhone has a hope to connect to the Blackberry enterprise server, I have to say I’d advocate for the iPhone as the tool I’d choose to call essential.
Tool #4: The smartest PDA - iPhone
Before I got one, I wondered what all the fuss was about. But once I started using it, I immediately got it. Elegant usability.
Seriously, the UI was so beautifully developed, every single tool was intuitive, and once I tried the controls - setting times for appointments, for example - I wondered why everyone’s phone didn’t work that way?
How is it a great marketing tool? I have the intelligence of the web, the immediacy of text, the connectedness of email, the logistic satisfaction of context-sensitive maps and the joy of a camera built right into my phone.
I will never be lost again, I can Google answers to any questions, respond to email, and snap photos to share with others (and send them right to recipients from the camera application).
It was worth the money AND worth the $200 cancellation fee I had to pay. (That’s another story altogether…)
