Best Pro-Blogging Sentence in 2008
Over at the SplashCast blog, CEO Mike Berkley has a nugget in one of his comments that I’m going to lift and use in every presentation on “why to blog?” for business:
“Content is the currency used to acquire audience. Companies can print their own. Most don’t. Why do I, the CEO, make time in my very demanding schedule to blog?“
Brilliantly put, Mike. Brilliantly put.
Nothing has given me more pleasure in my career than to have the ability to share nuggets like this with friends, colleagues and passers by… every time I “meet” someone like Mike, I feel blessed to share in, and participate in, the richness of this blogosphere.
What a great find and quote, Janet! It’s fantastic to hear a CEO gets it. That should be the battle cry for business blogging — right on!
Thanks Meryl. You’re right. Mike’s company, Splashcast, has a very cool premise. You’d probably really enjoy getting to know what they do.
Hey… aren’t you supposed to be on vacation from the blogosphere right now??
[...] Best Pro-Blogging Sentence in 2008: Wonderful quote from a CEO on why blogging matters in business. [...]
Very wise words. I couldn’t agree more. Yet so many prefer to have copywriters do their stuff. I wish there would be more people that follows this wisdom.