Janet Lee Johnson | The Art of Marketing

I’ve just added a new tool to the research belt, a site called wikiinvest. I’m sort of a business junkie, and enjoy reading/listening to market news and information. This is a site that is creating some information-rich, enlightening and fun (for me) profiles.

They have (so far):

• 821 companies profiled (anyone is welcome to sign up and start a profile of a company - they focus on companies with $100M and up in market capitalization)
• 155 concepts - on concepts ranging from aging baby boomers to US economic cycles profiled (as above)
• 1177 contributors writing and editing content, annotating stock charts (Apple stock example here) and providing other industry research

I had a look at Southwest Airlines, for example, and found their annotated stock chart updated in real time, a list of their top contributors to their pages (take that! Wikipedia), and a whole bunch of other very interesting information about the company, at-a-glance.

As much as I’ve been on rants about business’ dependence of Wikipedia lately, I’m very, very pleased to be able to pass the word about this wiki site along to anyone looking for real, nimble, interesting business information.