Janet Lee Johnson | The Art of Marketing

I’m signed up for Inverge 2008 on September 4 & 5; and have begun to scope out the speaker list for real. And there are some exciting new speakers covering media and content convergence, and the convergence of our virtual and physical worlds… but what makes me especially happy are the people I know who’ve been selected to speak.

Blasts from My Past

My list of familiar faces is pretty eclectic:

Michael Tchao - GM of Nike’s Techlab. Michael used to be my next door neighbor when I lived in the Pearl. Relocating from SFO, I was thrilled that the launch of his Nike+ product (connecting the iPod to running more closely) went so very well. He’ll be speaking on connecting the physical and digital communities. I’m there.

Erin Holland - GM and EVP of Edelman’s Portland office. I almost walked right by Erin the other day on my way to get coffee without recognizing her. Luckily she was with Terri Nopp, also of Edelman, whom I’ve seen more recently… sheesh. Erin and Terri and I met when they were launching the Edelman office here about six years ago. It’s great to see someone work so hard to succeed in building a thriving business here in PDX. We’ve got a rich PR community here, and Erin will be speaking on how PR is impacted by interactive convergence. It’s certainly not getting simpler as a result…

Scott Kveton - VP of Open Platforms at Vidoop and Chairman of the OpenID Foundation. Speaking to Scott is the equivalent of getting caffeinated. His “social everything, everywhere, all the time” topic should be extremely entertaining.

Richard Rosen - I’ve known Richard for the longest of all of these folks, having met him almost fifteen years ago when he was the direct marketing guru here in PDX at Rosen-Brown. I’m looking forward to hearing him speak on convergence in 2008. In 1994 he was talking convergence of brand and direct, which is what he’s known for. It’ll be fun to see how far he’s taking convergence now.

Steve Gehlen’s put together another impressive conference this year. I’m just glad I’m going to be able to reconnect with old friends to boot. BTW, 2 for 1 conference tickets are still available - up through August 31. Join me at the conference.

Share This