Janet Lee Johnson | The Art of Marketing

Health 2.0 is getting closer. I got a Twitter “follow” earlier today from @natldialogue, which always piques my interest.

Post within a post: A “follow” is someone (or some organization) who decides to listen to your Tweets by following you. I’m always curious as to who’s bored enough to follow me, and checked out their Twitter page. Keep in mind, most of us immediately check that out. If you grab me in your first page of tweets, I may decide to follow back, and listen to you, too.  Which means it’s always a good idea to check your latest profile page on Twitter and see whether you’ve got a series of Tweets worth others following…

So I had a look at @natldialogue’s profile, their web site, and last 10 Tweets, and I was actually surprised and pleased with what I found! From the National Dialogue site:

“In late October, just before a critical presidential election, citizens and stakeholders around the nation will join a unique experiment in 21st century democracy. The National Academy of Public Administration, on behalf of the Federal CIO Council, the Office of Management and Budget, and the General Services Administration, will host an online national dialogue that demonstrates a fundamentally different approach to the work of government.

This national discussion will engage a diverse group of voices in tackling one of the key issues confronting the nation’s health care system: How can we use information technology to improve the way patients interact with the healthcare system, while safeguarding their right to privacy? (JLJ: emphasis mine) Participants will have an opportunity to discuss challenges, generate breakthrough ideas, and recommend principles that will be presented to the next Administration.”

Brilliant.

Open to the public, but targeted at key stakeholders (since I’ve blogged and Tweeted about “health 2.0″ I’m sure that’s how they found me), the web site is open all week (October 27-Nov. 3) for discussion. You’ve got to register to submit content, but the registration is simple.

Once you get in, there are four categories of content: Ideas, Principles, Concerns and Stories. I plan to start a discussion on consumers online search habits, pharma and FDA monitoring issues.

• Ideas submitted on many topics, “consumer-generated health information” or “transparency in health care…”
• Some submitted Principles are “definitions: privacy, confidentiality, security, etc.” and “consumer control of and protection of his/her personal health information.

I found there are already many conversations going on at the site, with advisory board members having conversations with participants. Anyone care to join me online this week, to express some opinions on Health 2.0? I’d love to see some technology sector folks chime in with me…