Candidates’ Brand Associations
In my email today came an interesting bit of research: the 2008 Presidential ImagePower Survey by Landor Associates and Penn, Schoen & Berland. It describes the two presidential tickets’ brand associations, as selected by a survey of voters:
Click on the thumbnail for larger viewing, the PDF of the results as announced by Penn, Schoen & Berland is here.
I found it interesting that the candidates complemented each other so well… and that Obama and Palin were more similar than not, in terms of brand perception, especially in being “different.” She was a Wendy’s in a sea of McDonalds, he was an iPhone in a bunch of Blackberrys.
The survey was conducted in early October, where 1002 Democrats, Republicans and Independents voted their brand associations.
