I’m working with a company in Redwood City, CA, called Smub. Think what you want about the name (I’ve been told ‘I love it,’ ‘I hate it,’ ‘it’s like a porn name…’), what it does is pretty cool.
With Smub, I can shrink and personalize any URL into a memorable link that I can easily share - and it also saves my links in a personal bookmark area in case I forget my “memorable” links. (Which happens.)
I wrote about how easy it is to share Smubs, even at 50MPH here earlier. (And over on the Smub blog I’ve been writing about how to set Smub up, how to use the Smub toolbar, and how Smub’s bookmarks work.) BTW, Smub is free, you just have to register for it.
I’ve honestly had many of my search, saving and storing habits transformed in a few short weeks using Smub. Here’s how:
My Smub Experience
To make a Smub, I just type in smub.it/ to the left of the http:// in the address bar of the page I want to personalize, save or share:
A window pops up and I’ve got the ability to name my Smub - I generally try to be contextual (vs. clever) in my naming scheme (clever usually trips me up later).
For example: this Smub (http://smub.it/jlj/90.9.1) is from the Forrester blog, and describes the 90:9:1 principle, whereby 90% of people read blogs, 9% will comment on them, and only 1% write them in comparison to their social technographics study, just released. (One thing that bugs me right now about Smub is that it’ll automatically change any character - like a colon - into a period. We’ll see if that can’t be changed as part of Beta.)
What’s cool is that anyone can access a Smub, whether they’re registered or not.
From here, I can give my friend Jacob up at Sur la Table a little more background on the concept, which we discussed last night over manhattans and martinis. (I’m certain my explanation at the time was enthusiastic, but a bit muddled…).
If I see him today, I can tell him the Smub, or I can email it to him, Tweet it, post it to my Facebook profile, or my MySpace page.
I usually tag my Smubs for recollection later in my personal bookmarks and can designate a Smub as “shareable” or “personal.” I have created personal Smubs for my bank login page, two clients’ Basecamp accounts, and for the three different email accounts I keep for clients.
The freedom and simplicity of a personal bookmark page is very cool, as I can access my Smubs from any computer (or my iPhone) connected to the web. I no longer have to clutter my browser or my iPhone with bookmarks, or be tied to my own system to be productive.
Sharing Searches, Sharing Sites
But the sharing capabilities go way beyond email, Twitter, Facebook and MySpace…
Now, I can set up a search in Craigslist for my friend Britt, looking for a marketing job in a non-profit organization in the Portland area. She doesn’t use Craigslist, so I can easily do the work for her, and she can check her Smub anytime to see the most recent listings for jobs in the PDX area - you can, too, by heading over to http://smub.it/jlj/marketingnonprofit.
It’s a handy way to share what you can do with those who might not be familiar with the sites you are.
I was on a web conference the other day where one of the invitees didn’t have the email with her access URL handy. Had the organizer Smubbed the page, she could have simply logged on by typing http://smub.it/_____/______. So easily readable, and quick to communicate over the phone.
But what I’m really excited about is the ability to share my Smubs with those who have the Smub toolbar installed. As I mentioned on the Smub blog, it’s a great way to shortcut shortcuts. Anyone who’s downloaded the Smub toolbar can flip among Smubs incredibly easily:
All I’d have to do is tell you the account (jlj) and the “Smubcut” 90.9.1 and you’re there. To see a video of Smub, you can switch to the “janet” account and type in “video.”
Or to see Thierry’s friend Mike’s bio, which he Smubbed for me, anyone with Smub can simply choose “thierry” and “mike.”
Imagine how easily you’d be able to share information with your work team. Two words is all you’d have to share. Go to ________, the Smub user name, and ________, the page.
Personal, memorable, easily shareable.
It’s my new favorite tool. And I’m lucky to have ‘em as a client, too.