People who follow me on Twitter will know much more about me than I’ve ever shared in my business relationships. You can decide whether that’s a good thing, but I have always believed that people do business with people; not with companies, or with brands, or with employees. Ask anyone in sales, business development, marketing or product management: knowing more about the people you’re doing business with is invaluable.
Tuesday’s example: I wanted to talk with someone about some upcoming news. In checking her Twitter feed, I found out she was preparing for a live, online event. I popped over to the live event to catch her wisdom, and found they were having trouble with the audio feed in trying to “join her” to the event. I certainly didn’t want to interrupt her day at that potentially stressful point, did I? Nope.
Wednesday’s example: I needed to get in touch with one of my key influencers on a project. I had sent them an email, and hadn’t heard back within the “normal” time in which he’d usually respond. I checked his Twitter feed, and found they had just landed in SFO for three days in order to attend a conference. I knew immediately that I’d need to find another resource for my project.
I have examples every week like this. Multiply them by the personal delights:
- Getting an offer of fresh arugula from @thisKat’s garden
- Being able to broadcast Stacy Hewett found my wallet in Old Town, and having @TopLingo in LA pass on the goodness
- Finding a presentation by @Turoczy put online that I could enjoy even though I couldn’t make it to the @OEN event (that’s both business and personal, admittedly… but it saved me time)
I hear all the time, “I just don’t understand Twitter…” Perhaps this will convince another person or two to try it out for themselves - both for business and personal use.
Remember though,Â you’ve got to give to get. Being active and interesting in Twitter is about more than “I’m eating oatmeal…” It’s a glimpse into your life, yes. But it’s also an explanation of your interests, where you’re going, where you’ve been, and how you’re enchanted/engaged in the moment.