Healthcare Marketers: Read this!
In a very descriptive article (you might call it Rx for healthcare brands) over on the Back of the Book blog, Ellen Hoenig-Carlson writes a prescription for healthcare marketers that answers the question:
How to optimize our brands in the current environment?
To illustrate just one point in 10 in the Rigors of 2009, Ellen writes:
“Instill less fear; stimulate optimism, provide support and hope. Consumers feel burned from the economic crisis and are often highly frustrated with healthcare systems, but this goes for internal stakeholders as well. When employees are scared, they don’t speak up; they aren’t capable of new thinking or putting the customer first. Fear will prevent the open and honest collaboration that builds critical relationships inside and outside organizations.”
The wise marketer, faced with penultimate challenges of economy, fear, shrinking budgets, etc. - even if you’re not in pharma marketing - will learn things from this article.
