In an article on Media Post this morning, Hitwise said the market share of traffic to Twitter surpassed that of social news site Digg last week for the first time. Interestingly, in going to the Hitwise site, there is no news release there of the findings.
Some interesting stats about Twitter users from Hitwise:
- Internet users ages 25 to 34 now accounts for 45% of Twitter traffic compared to 12% a year ago
- Between 5,000 and 10,000 new accounts are opened every day on Twitter - with a 752.9% y/y growth (Source: Compete.com)
- Digg relies heavily on traffic from Google (38.8%), Twitter receives a higher share of visitors from social networks, mostly due to applications that feature the service.
- Twitter use is likely understated in the study, because mobile usage was not counted
I’m pretty sure we’re going to see an even greater surge in traffic for Twitter this week because of the Obama Inauguration - in which I participated heavily. Last week’s boost in traffic was likely due to the US Airways jet “landing” in the Hudson River, according to Media Post.