Information Breach - Coming to an Inbox Near You
I receive a newsletter every morning about the economy from an analyst at Bear Sterns, now JP Morgan. It’s one I actually enjoy reading.
However, this morning my newsletter came with a big surprise… apparently, Andrew Graham’s out of the office this week, and some staffer sent a notification that he’d be gone for the week to everyone on the list. And…
Instead of blind copying everyone, they copied everyone, and I now have personal, private emails for everyone else who gets his email newsletters.
I’m pretty sure that staffer is getting their head handed to them on a plate right about now.
I have the integrity to delete the note and the email addresses associated with it. But can I trust everyone else on the list to do the same?
So a little lesson to all marketers - our email addresses should be protected as fiercely as our phone numbers, home addresses, etc… THINK before you send a mass email of any kind. Are you protecting the rights of everyone on the list?
I’m afraid that I keep reading more marketers are adopting email as a communications vehicle in this economy, and I believe we’re going to see a lot more of this kind of mistake. I have a separate email address for my newsletters, and recommend you do the same. It might just help to protect you in cases like this.
