Secrets to iPhone AppStore Success Revealed
One of my clients has an iPhone app, FastFigures Financial Calculator for iPhone. Elia has been developing mobile applications for more than 12 years. He produced his first iPhone application this year, and has published a blog post detailing lessons learned after a month in Apple’s iPhone AppStore.
It’s the first real disclosure of marketing tips and considerations I’ve seen, in a crowded field of developers talking about developing iPhone applications.
A few insights from Elia:
Getting found in search is key to success - he actually renamed the product to ensure FastFigures would come up in searches on “finance” “financial” “calculator.” With more than 30,000 products in the AppStore, search is critical!
Reviews are essential - Elia recommends that if you don’t have twenty people lined up to review your product at launch, don’t bother…
You’ll find what I think is a compelling story about iPhone AppStore success over on the EliaInsider blog. (BTW, he has a ton of other stuff to say about the mobile arena as well.)
