Amplifying Your Message
Have a look at what the Obama team has done from a media perspective to amplify Obama’s speech (thanks Huffington Post!):
“Eager to spread the president’s message as widely as possible, the tech-savvy White House orchestrated a live Webcast of the speech on the White House site; remarks translated into 13 languages; a special State Department site where users could sign up for speech highlights; and distribution of excerpts to social networking giants MySpace, Twitter and Facebook.”
None of us have the pull of the White House, but each of us have the power to amplify our messages through new channels.
The key is to have a strategy, great content, and relationships established online in these channels before you need them. Go!
It’s nice to see a US President using smart people to use all communication mediums to organize and spread a single, unified message. That’s what being a leader is all about. I love that man.
You’re so right Gary… the single, unified message channeled through media that’s accessible to many seems to be a hallmark of our President’s brand. It’s wonderful to see it in action, and especially gratifying to see the use of social media applied to such complex challenges. Thanks for stopping by!
Janet,
Thanks for your wonderful presentation yesterday at the conference on public participation. Of course I mentioned it in today’s blog post. I wonder if you might at some point do a little consulting with me on getting more visitors over to Diamond-Cut Life. . . ?
best,
Alison Wiley