Visceral Brand Response
Why do people lie about the brands they love?
This headline and first sentence was something I wrote on August 28, 2008. I was inspired, then apparently got redirected somewhere else. I kept it in my drafts because I loved the title and first line so much. And I cannot - for the life of me - remember who the post was about. It’s a shame, too, because it could have been compelling. So 2.5 years later, I’m going to “let it go” into the ether of the larger world, and perhaps someone will catch it, think about it, and answer the question that I couldn’t.
Meanwhile, I will heartily recommend Nicholas Carr’s wonderful book, The Shallows: What the Internet is Doing to our Brains.
I found it extremely interesting, illuminating and engaging.
Perhaps you will, too?
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