A digital strategist and 28-year technology industry executive, I’ve held sales, marketing and business development positions with top technology companies including Apple, Enron, Now Software, Merant and Marqui, where I managed the controversial, award-winning “paybloggers” campaign that launched an ethical debate in the blogosphere in 2004.
A recent foray into the intersection of technology and education as VP Marketing for KC Distance Learning resulted in an appreciation of the education market’s needs - which are deep - and will be a continuing focus of my efforts for years to come, I believe.
Currently I’m consulting with organizations and agencies who want to understand and leverage social media and online marketing strategies in integrated marketing campaigns through O’Johnson Partners.
I was an early adopter of social media. I enjoyed being called a pioneer in business blogging, and speaking around North America on the topics of blogging, social media, and improving brand engagement. Today, social media experts abound, and I find it much more interesting to focus on the importance of marketing in all channels effectively.
I have served on the Board of Directors for the Oregon Entrepreneurs Network (I have a passion for entrepreneurs in all sizes of organizations), and am currently interested in where my next volunteer effort will lie. A list of my former clients is here.
For more information, please contact me by email: nibble [at] janetleejohnson [dot] com, or follow me on Twitter @janetleejohnson where I’ve been much more active than on my blog recently.