About Janet Johnson
A digital strategist and 25-year technology industry executive, Janet Johnson has held sales, marketing and business development positions with top technology companies including Apple, Enron, Now Software, Merant and Marqui, where she managed the controversial, award-winning “paybloggers” campaign that launched an ethical debate in the blogosphere in 2004.
She consults with organizations and agencies that want to understand and leverage social media and online marketing strategies in integrated campaigns.
Janet has:
- Set strategy for Fortune 50, midsize, startup companies and individuals in launching their social media efforts
- Successfully linked offline and online marketing techniques to support their brands and business objectives
- Trained PR and strategic communications agencies on preserving and monitoring online reputations
An avid blogger and microblogger, Janet has been called a pioneer in business blogging, and regularly speaks around North America on the topics of blogging, social media, and improving brand engagement through traditional and social media marketing activities.
A marketer for technologists and technologist for marketers, she is often referred to as a “bridge” for consumers to understand the impact of technology, and for technologists to reach prospects and consumers more effectively.
She’s discovered recently she has a very flexible mind paired with a very inflexible body; so she’s become a student of yoga finding that headstands are great for boosting creativity.
She currently serves on the Board of Directors for the Oregon Entrepreneurs Network. A list of current and former clients is here.
For more information, please contact Janet by email: nibble [at] janetleejohnson [dot] com, or follow on Twitter @janetleejohnson where she’s much more active these days.
Janet is syndicated at the Customer Management IQ site, as well as the Content Management Connection blog. Her post, Five Phases of Social Media Readiness, was the top Hot Story on Social Computing Journal for more than two weeks in April, 2009.
