CMO: Turnaround Lessons Start May 15
I met Kathleen Brush a couple of week ago, but had heard of her months before we were able to meet in person. She’s the CMO at WebTrends (a client of mine), and a marketing turnaround executive - which fascinates me as I continue to consult on marketing strategy with different kinds of organizations.
One should always look to masters of marketing for inspiration. And Kathleen is clearly a master. From her bio:
Kathleen Brush has been the senior marketing executive at several enterprise software companies including WatchGuard Technologies, Stamps.com and Websense. She has a Ph.D. in Management and International Studies, has been a professor of international marketing and is a published author on business and marketing strategy.
In our first meeting I found her to be direct, thoughtful, and a real thinker. I could see the wheels turning as we talked.
She’s sharing her knowledge in an upcoming series of three “Work Smarter” web seminars focused on helping marketing professionals improve their skills and the outcomes from their online marketing strategies.
The first free seminar, telling how to produce a 90-day, low cost, high ROI integrated online campaign, is to be held on May 15. The second seminar, on marketing skills that matter in today’s global marketplace, will be held May 29.
In addition to her web seminars, she’s written a couple of articles Want a 1200% ROI Improvement? and PSST! Your Skills Require an Upgrade, both of which appear online at Adotas. They’re delightfully ’spin free’ and content rich - exactly as I found Kathleen.
I’m signed up and ready to learn from a (fortunately local) master CMO.
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