Janet Johnson | The Art of Marketing

As I’ve mentioned before, I think Pete Blackshaw is great. I have from the moment I sat across the dinner table from him in Newark, NJ - at the end of a blogging and social media conference - and listened to him glow about his kids.

He’s smart, forward-thinking and his advice to businesses about consumer generated media (CGM) is extremely well-rooted in reality. So when he announced his 2008 forecast intentions on Facebook and asked for feedback from the CGM group, I’ve been looking forward to reading them.

They were published last week on ClickZ in the CMO section. As far as I’m concerned, anyone interested in “Web 2.0″ should read, learn and enjoy.

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I had lunch with my friend Michael Krol today, who fixed my Mac email problems. He told me he’s been blogging about Mac OS for awhile, and solved a niggling problem for me that I didn’t even know I had…

My iPhone opened iPhoto every time I plugged it in… Michael published a fix here, which caught the attention of some Mac bloggers, and he’s received plenty of thanks in his comments.

He blogs about what he’s passionate about - things that make his development life easier. And it’s paying off nicely for the rest of us.

Even for those of us who don’t know a lick of code, there are gems at MichaelKrol.com.

Subscribed.

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I’ve been talking about my email problems quite a bit - because I’m living in the hell of them… so in frustration with email; I’m going to use my blog and RSS to get the word out to at least some of my network:

I’ve got a client - Auctionpay - who needs a Director of Marketing Communications. Know of anyone?

They’re a growing software company in Portland, OR with a huge heart - the environment is excellent, the people are great, and the product is rock solid.

Primarily, they need someone who can build a team focused on delivering quality leads to a great group of telesales folks. Anyone with trusted, Portland-area candidates are welcome to send me an introduction and we’ll take it from here.

If this works as well as I hope (and suspect it will), I’m going to chock up yet another reason to subscribe to RSS feeds, use enterprise 2.0 collaboration tools like Attensa in the workplace and subscribe to my blog while you’re at it!

1. Write once/read many - saves the time and energy of another blast email to contacts for all of us.
2. Opt-in subscriber base offers highest quality connections - I’d assume (maybe I’m naive) that those who subscribe to my blog have some sort of heightened interest in my world.
3. Leading edge thinking - I’m looking for someone who knows a little about technology and social media; what better way to surface interest than to use the medium to deliver the message?

So another experiment is launched. Do I have any willing collaborators?

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I know Facebook has reached the masses.  My sister just asked me to be her friend. She has six kids in various high school, college, married states.  I guess it’s rubbing off.

Now I guess I need to figure out how to throw something on her wall for fun.

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I enjoyed the article over on MSN by PC World’s Dan Tynan called “The 16 Greatest Moments in Web History.” It was an educational and fun trip down memory lane (how amazing 1995 was…).

I disagreed with the 14th Moment - blogging Katrina. While no one would dispute the power of Michael Barnes’ account of Katrina as the disaster unfolded, I believe Evelyn Rodiriguez’ blog chronicling the terrifying tsunami that hit the south Pacific had an amazing global reach and impact. I met Evelyn a year later and she was still muscling international resources to support the restoration of the ravaged area.

Regardless of our personal favorite Greatest Moments, the ability to witness experiences through the blogosphere pulls the world together as never before.

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