Just as I do every time I post to my blog, I go to Technorati and to Pingoat in order to spread the word that my blog’s been updated. It’s was especially funny (in an ironic way) that my “Marqui is Mort” ping got this response from Pingoat:
Call me paranoid, but I’m not particularly sure I believe the unusual me he he…
(0) Comments Anyone with an interest in PR and how to more effectively pitch press should read Brian Solis’ extremely descriptive, well-constructed and educational “MicroPR Personalizes Public Relations” post.
There’s a great list of editors and bloggers who prefer to be pitched on Twitter, which is something I saw emerging a month or so ago. There are also very well defined “how to” steps. I hope those practitioners who are just beginning to learn to pitch bloggers and new media influencers will read and utilize.
(0) Comments I met Kathleen Brush a couple of week ago, but had heard of her months before we were able to meet in person. She’s the CMO at WebTrends (a client of mine), and a marketing turnaround executive - which fascinates me as I continue to consult on marketing strategy with different kinds of organizations.
One should always look to masters of marketing for inspiration. And Kathleen is clearly a master. From her bio:
Kathleen Brush has been the senior marketing executive at several enterprise software companies including WatchGuard Technologies, Stamps.com and Websense. She has a Ph.D. in Management and International Studies, has been a professor of international marketing and is a published author on business and marketing strategy.
In our first meeting I found her to be direct, thoughtful, and a real thinker. I could see the wheels turning as we talked.
She’s sharing her knowledge in an upcoming series of three “Work Smarter” web seminars focused on helping marketing professionals improve their skills and the outcomes from their online marketing strategies.
The first free seminar, telling how to produce a 90-day, low cost, high ROI integrated online campaign, is to be held on May 15. The second seminar, on marketing skills that matter in today’s global marketplace, will be held May 29.
In addition to her web seminars, she’s written a couple of articles Want a 1200% ROI Improvement? and PSST! Your Skills Require an Upgrade, both of which appear online at Adotas. They’re delightfully ’spin free’ and content rich - exactly as I found Kathleen.
I’m signed up and ready to learn from a (fortunately local) master CMO.
(0) Comments Jason Calacanis’s team posted the SuperBowl commercials already over at Mahalo.com. I’m going to miss the game today, as we’re heading to the Gerding Theatre for the Beard of Avon.
Meanwhile, thanks to Jason, I can have a look at my favorite part of the Super Bowl on my own time.
(0) Comments The guys over at SEMpdx know how to engage and reward the speakers for their upcoming SEM conference - by giving them “airtime” on their blog. My interview was posted over there this morning, thanks to Todd Mintz. I was a bit rushed, however, I didn’t put a link to my own blog in the whole thing.
So much for do as I say, not as I do… Sheesh.
(0) Comments 
