Janet Lee Johnson | The Art of Marketing

The guys over at SEMpdx know how to engage and reward the speakers for their upcoming SEM conference - by giving them “airtime” on their blog. My interview was posted over there this morning, thanks to Todd Mintz. I was a bit rushed, however, I didn’t put a link to my own blog in the whole thing.

So much for do as I say, not as I do… Sheesh.

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Here’s a glimpse inside how British Telecom has adopted enterprise 2.0 technologies like blogging, wikis, enterprise RSS and podcasts to power their intranet and engage their knowledge workers. Fascinating case study, and well worth scrolling through the slides. Thanks for sharing, Richard Dennison.

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I’m officially banning serious posts today.  So here’s something that made me laugh out loud this morning.  The Fake Steve Jobs blog is a new guilty pleasure for me, and his post from yesterday (showing engravings on the backs of Zunes - Microsoft’s iPhone wanna be) cracked me up.

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Okay, in the genre of blog silliness, but worthy of celebration:

Twenty-five years ago, Carnegie Mellon University professor Scott E. Fahlman says, he was the first to use three keystrokes — a colon followed by a hyphen and a parenthesis — as a horizontal “smiley face” in a computer message.

Cheers! Via Pittsburgh Post-Gazette.

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There was a great article in the NY Times last week about social networking sites catering to older folks.

Not only was it fascinating reading (one of the sites, Multiply, had a 96% retention rate), it was a bit of an eye opener that VC’s were looking seriously at funding this kind of social network (finally) because of the demographics and stickiness of the over-50 population.

“Teens are tire kickers — they hang around, cost you money and then leave,” said Paul Kedrosky, a venture capitalist and author of the blog “Infectious Greed.” Where Friendster was once the hot spot, Facebook and MySpace now draw the crowds of young people online.

“The older demographic has a bunch of interesting characteristics,” Mr. Kedrosky added, “not the least of which is that they hang around.”

Some interesting factoids from the article:

• There are 78 million boomers — roughly three times the number of teenagers — and most of them are Internet users who learned computer skills in the workplace.
• The number of Internet users who are older than 55 is roughly the same as those who are aged 18 to 34, according to Nielsen/NetRatings.

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